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The benefit of client testimonials
By Robert Speyer of Web Success Team
Build Customer Confidence with Testimonials Every person in America has bought something that either broke or stopped working after a few days. Because of this, today’s customers want to feel reassured that you are selling quality products and services. Customers do not want to lose money or feel like they’ve made a bad decision. The best way to do assure customers is to have good, strong testimonials. If a business has happy customers and a lot of return clients, it should have testimonials. You wouldn’t hire a contractor to remodel your house without checking references. Therefore be proud of the work you do and get some testimonials. Customer testimonials will help increase sales as well as boost the confidence of potential customers. The Difference Between Good and Better In order to have testimonials work for you and increase clientele, you must be careful how you phrase them. Testimonials are a marketing effort, which means that they need to be geared toward making your company look spectacular. For example instead of writing “I love their vitamins,” write “Taking these vitamins everyday gives me lots of energy and keeps me feeling great all day long.” The latter testimonial is a lot more eye-catching and will be more effective in gaining a customer’s confidence than the former. Ask customers who are willing to write testimonials to be specific. Cherry Pick Your Testimonials If you don’t have any testimonials, check your company’s email inbox for customers who sent compliments. If you can’t find any ones you like, look at your client list and find out who is buying your products and at what frequency. Call or email a handful of your best customers and ask them to write a specific testimonial. Have them send a picture as well. This will give potential customers further reassurance of the validity of the testimonial. Testimonials will not only improve your business, but will also improve your company’s image as one that values customer satisfaction. So make the effort to get some strong testimonials.
This intel first appeared on: http://websuccessteam.blogspot.com/2008/08/build-customer-confidenc...
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